MARKET STRATEGY
TARGET MARKET
Global PE therapeutics market is expected to have a compound annual growth rate (CAGR) of 9% between 2019 to 2023. The PE diagnostics market is expected to increase due to the increased number of cancer patients, aging population, and increase in per-capita healthcare expenditure
Target Customers:
- Patients undergoing major surgery
- Insurance companies
- Hospital administrators
End-Users:
- Nurses
- Anesthesiologists
- Physicians
customer survey
81.3% of end-user respondents believe our device would be somewhat to very useful for preventing pulmonary embolisms.
OUR STRATEGY
01
Email Campaign
Sending out emails to medical researchers, medical device companies, healthcare providers, and doctors to directly reach out for support
02
Affiliation
Partner with medical researchers and medical device companies for more exposure and larger platforms
03
Social Media
Spread awareness through multiple social media platforms (Twitter, Facebook, Instagram) among medical communities on each respective platform
04
Referrals
Obtain recommendations from doctors from larger, well-known hospitals once the product workability is guaranteed
05
Advertisement
Create different means of advertisement that can be put online to target medical providers to bring awareness to our product